The campaign kicked off in May with a press conference on the North Shore at the Fred Rogers statue. Our Executive Director, Florri Ladov, and Director of Mentoring and Partnerships, Kyle Fahsel, were proud to launch this campaign with local leaders. We’ll be encouraging kids to read all summer long when we see them in their neighborhoods, at summer camps, during festivals, and in the city’s parks. Stay tuned for updates throughout the summer and fall!